co₂ communication

co₂ communication

Once you have created your climate strategy and goals, it is time to involve your employees, customers and other partners. We help you communicate your climate strategy effectively to your stakeholders.

Effective communication about your climate strategy is very important. It provides a clear focus for employees and other stakeholders. Clear communication also prevents misunderstandings and ensures more job satisfaction and trust, which in turn leads to better results and investments. That is why honesty and transparency are central to our approach.

Where do you start?

Firstly, it is important to realize that communications about CO₂ claims are often not clear to consumers and regulatory authorities. A lot of market research has already been done on this, for example by the Verbraucherzentrale NRW in Germany, the Netherlands Authority for Consumers and Markets and the Advertising Standards Authority or ASA in the United Kingdom.

In addition, more and more companies are being reprimanded for making incorrect claims, such as the cases of Milieudefensie and the Advertising Code Committee against Shell, but Arla Foods and KLM are also no longer allowed to use the term CO₂ neutral in their communications.

The result of this so-called greenwashing is that laws and regulations regarding sustainability practices are being adjusted in most countries. An example is the tightening of EU law: Unfair Commercial Practices Directive (UCPD) and the Netherlands Authority for Consumers and Markets has recently drawn up a ‘sustainability claims guideline’.

How can we help?

Transparency is therefore essential in your communication. To ensure this, it is important to increase your knowledge about CO₂. We want to involve you as much as possible in the CO₂ reduction steps you take, so that you are aware of what exactly your impact is. We provide insight into this impact through various reports.

Honesty is also important in your communication. And claims such as CO₂ neutral and climate neutral are often not 100% correct. This may be due, among other things, to the robustness of your CO₂ footprint analysis or the climate project with which you compensate. Consider, for example, trees that still need to be planted, or are not yet fully grown or that disappear due to a natural disaster. Our advice is to avoid hard claims. Rather, tell your entire climate story clearly, including setbacks and highlights. The form and presentation of your climate story are the key to success. You can use visual details and storytelling to tell your story in a clear and inspiring way. FairClimateFund has a lot of photo, video and interview material from its climate projects.

Would you like to exchange ideas about communicating your climate strategy? Please contact us, we are happy to help you! Also view our customer cases for inspiring examples, such as the CO₂ communication of our customer O My Bag.

Together we are committed to a better and fair climate for everyone.

Examples from our customers